The Plain Truth About Marketing Your Investments
Let’s be honest. There’s a common idea in the world of raising money for investments: if you get great returns, investors will automatically show up. It sounds nice, right? That your good numbers alone will bring in all the money you need, and marketing is just an extra, not a big deal. But that idea […]
Unlock Your Investor Pipeline: A Clear Path to Capital with Equity Crowdfunding
🔑 Key Takeaways Investor pipelines are built, not found. Design a process that attracts, nurtures, and converts potential investors into committed partners. Equity crowdfunding opens the door to raising capital from everyday people—not just institutions or high-net-worth investors. Your story, pitch, and online presence are critical tools for investor attraction. Clarity and confidence win deals. […]
Projecting Confidence in Investor Talks
In investment sales, understanding and managing emotions and those of your investor is incredibly important. Being able to spot emotional signals, handle your own reactions, and change how you communicate based on the situation is key to building real trust and strong relationships. This chapter will show you how to improve your confidence in projecting […]
Investor Discovery Calls: The Questions That Unlock Capital
Why the right questions—not the right pitch—convert passive interest into real investments Investor calls are rarely lost because of what you said. They’re lost because of what you didn’t say. You can show up on time, have a clean pitch deck, and walk through your projected returns with confidence—and still walk away empty-handed. Not because […]
What Is the Sales Gap, and Why Do So Few Capital Raisers Know?
The gap is that silent space between I’m interested and I’m ready. Between a good feeling and the investment wire transfer. Between being intrigued by the idea… and committing real money. This space exists in every investor’s mind — and if you don’t actively help them cross it, they will stall. Not because they don’t like you. […]