In this episode, we delve into the five critical mistakes that most capital raisers make, that hinder their investor attraction success. Yakov Smart emphasizes the importance of focusing on the investor’s needs rather than just the deal itself, highlighting the need for a strategic approach to lead generation and ongoing relationship building. We also explore how understanding human nature and effectively communicating online can significantly improve capital raising efforts.
Finally, as we wrap up, Yakov shares one key tip to overcome each of the five mistakes.
Key Takeaways:
- Focus on the Investor, Not Just the Deal
- Prioritize Lead Generation
- Engage Beyond the Ask
- Build and maintain relationships with investors even when you don’t have a deal to pitch
- Target the Right Audience & Avoid Preaching to the Choir
- Utilize Human Nature Principles, Even Online
Useful links and resources:
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Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:
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