In this episode, Yakov Smart dives into the value of creating courses as a means of raising capital and positioning oneself as a thought leader in the investment space. Drawing from personal experiences and industry insights, this episode covers how education, masterminds, and courses can act as levers for both income generation and investor attraction.
Yakov shares lessons learned from selling educational products and how those lessons can be applied to building trust with investors. He emphasizes that content alone isn’t enough—attracting leads and delivering transformation is the key. Finally, Yakov invites select listeners to collaborate on creating courses to boost their capital-raising efforts.
Key Takeaways:
- Courses can serve as a powerful tool to attract investors by positioning you as a thought leader
- Content vs. Conversion
- Narrow down your target audience and understand their specific desires
- Transformation > Deliverables
- Free vs. Paid Courses
- Courses as a Capital-Raising Tool
Useful links and resources:
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The following music was used for this media project:
Music: Positive Fat Bass Intro Loop by WinnieTheMoog
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