Debunking Online Capital Raising Campaigns (Not What You Think!)
In this episode, Yakov debunks misconceptions about online capital raising campaigns and explores their effectiveness.
Key takeaways:
- Understanding the concept of a campaign as an organized effort to achieve a goal.
- Differentiating between backend campaigns (targeted offers and investor commitments) and front end campaigns (relationship-building and lead generation).
- Evaluating and optimizing campaigns based on data, volume, and targeted touchpoints.
- Emphasizing the importance of multiple touchpoints, relationship building, and avoiding direct solicitation.
Useful links and resources:
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The following music was used for this media project:
Music: Positive Fat Bass Intro Loop by WinnieTheMoog
Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://linktr.ee/taigasoundprod
The following music was used for this media project:
Music: Just Keep Going (Loopable) by chilledmusic
Free download: https://filmmusic.io/song/7245-just-keep-going-loopable
License (CC BY 4.0): https://filmmusic.io/standard-license
The following music was used for this media project:
Music: Business Of Dreams by MusicLFiles
Free download: https://filmmusic.io/song/9392-business-of-dreams
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles