In this episode, Yakov explores the critical concepts of “push” and “pull” marketing in capital raising, highlighting the importance of making yourself relevant to potential investors rather than being so-called, pushy. Learn how to overcome the fear of being pushy and garner a network and reputation that bolsters your strategy of offering value, gradual brand building, and implementing automation to close deals with genuinely interested investors.
Key takeaways:
- Push vs. pull marketing explained
- What is conservative brand building?
- Effective marketing = establishing relevance
- Developing pillars of courage and humility
- The true significance of automation and delegation
Useful links and resources:
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The following music was used for this media project:
Music: Positive Fat Bass Intro Loop by WinnieTheMoog
Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://linktr.ee/taigasoundprod
The following music was used for this media project:
Music: Just Keep Going (Loopable) by chilledmusic
Free download: https://filmmusic.io/song/7245-just-keep-going-loopable
License (CC BY 4.0): https://filmmusic.io/standard-license
The following music was used for this media project:
Music: Business Of Dreams by MusicLFiles
Free download: https://filmmusic.io/song/9392-business-of-dreams
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles