Start With the Close: How Top Capital Raisers Win Investor Trust in the First 5 Minutes
Most capital raisers think the close happens at the end of the conversation. That it’s the grand finale—the part where you ask for the investment, overcome objections, and secure the commitment. But the best closers know the opposite is true: the close begins the moment the conversation starts. In syndication, especially when dealing with high-net-worth […]